77fg Privacy Policy

77fg ("we", "us", "our") is the operator of the online gaming platform accessible at 77fg.io. We are committed to protecting the privacy and personal data of all individuals who interact with our platform, including registered players, prospective players, and visitors to our website.

This Privacy Policy explains what personal data we collect from you, the purposes for which we process that data, the legal grounds on which we rely, the parties with whom we may share it, and the rights you have in respect of your personal data. It applies to all services offered through the 77fg platform, including casino games, sports betting markets, live dealer products, promotional programmes such as Win Drop, and customer support interactions.

By registering an account on the 77fg platform or by continuing to use our services, you acknowledge that you have read and understood this Privacy Policy. This policy should be read together with our Terms & Conditions, which govern your use of the platform.

If you have any questions about how 77fg handles your personal data, you may contact our data protection team at any time using the contact details provided in Section 15 of this policy.

77fg collects the following categories of personal data in connection with the operation of our platform:

We do not collect or store full payment card numbers. Card payments processed through 77fg are handled by PCI-DSS compliant payment processors, and full card data is not retained on 77fg systems at any point.

We do not collect special category data (such as racial or ethnic origin, religious beliefs, health data, or biometric data) unless you voluntarily provide it during a responsible gaming self-assessment process, in which case it is used solely to provide appropriate support and is handled with heightened care.

77fg collects personal data through the following means:

• Direct submission: Data you provide when registering an account, completing identity verification, submitting a support request, filling out a responsible gaming self-assessment, or responding to a survey.
• Automated technical collection: Data collected automatically when you access or use the 77fg platform, including IP addresses, device identifiers, browser fingerprints, and session activity logs. This collection occurs via cookies, web beacons, log files, and similar technologies.
• Payment providers: Transaction confirmation data received from bKash, Nagad, Rocket, Upay, USDT network confirmations, and card payment processors when you make a deposit or withdrawal.
• Identity verification partners: Data returned from third-party KYC and identity verification services when we conduct document checks.
• Fraud prevention services: Risk signals and device reputation data received from fraud detection partners used to protect the integrity of the platform.
• Publicly available sources: In limited circumstances, we may supplement your data with information from publicly available sources as part of our AML and fraud screening procedures.

77fg uses personal data for the following purposes:

• Account management: Creating and maintaining your 77fg player account, authenticating your identity at login, and managing account settings and preferences.
• Service delivery: Processing bets and wagers, crediting winnings, managing bonus awards, operating the Win Drop programme, and providing access to all casino and sportsbook products.
• Payment processing: Facilitating deposits via bKash, Nagad, Rocket, Upay, USDT, Visa, and Mastercard; processing withdrawal requests; reconciling payment records.
• Identity verification (KYC): Verifying your age (21+), identity, and residential address in compliance with our obligations to prevent underage gambling and identity fraud.
• Anti-money laundering (AML): Monitoring transactions and account activity for patterns indicative of money laundering, terrorist financing, or other financial crime, as required by applicable law.
• Fraud prevention and security: Detecting and preventing fraudulent activity, multi-accounting, bonus abuse, and unauthorised account access.
• Responsible gaming: Monitoring betting behaviour for signs of problem gambling, enforcing deposit limits and self-exclusion periods, and providing responsible gaming tools and interventions.
• Customer support: Responding to queries, resolving complaints, and maintaining records of support interactions for quality and compliance purposes.
• Legal compliance: Meeting our obligations under applicable law, responding to regulatory enquiries, and cooperating with law enforcement where legally required.
• Platform improvement: Analysing aggregated, anonymised usage data to improve platform performance, game selection, and user experience.
• Marketing communications: Sending promotional emails and notifications about bonuses, new games, and seasonal offers — only to players who have opted in to marketing communications.

77fg processes your personal data on the following legal grounds:

• Contractual necessity: Processing required to enter into and perform the contract with you — i.e., to create your account, process your payments, deliver gaming services, and manage your account in accordance with our Terms & Conditions.
• Legal obligation: Processing required to comply with our legal obligations, including KYC/AML requirements, age verification obligations, record-keeping requirements, and cooperation with law enforcement or regulatory authorities.
• Legitimate interests: Processing carried out in furtherance of 77fg's legitimate business interests where those interests are not overridden by your rights — including fraud prevention, platform security, responsible gaming monitoring, and platform analytics. We conduct a balancing assessment before relying on this basis.
• Consent: Processing based on your freely given, specific, and informed consent — primarily for marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

77fg does not sell, rent, or trade personal data to third parties. We share personal data only in the following limited circumstances:

• Payment processors: We share necessary transaction data with payment providers including bKash, Nagad, Rocket, Upay, USDT network infrastructure, and card payment processors to facilitate deposits and withdrawals.
• Identity verification partners: We share identity documents and personal details with certified KYC/AML service providers for the purpose of verifying player identity and conducting regulatory screening.
• Game providers: Where required for the delivery of live dealer and casino games, limited technical session data may be shared with our certified game providers including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi. These providers do not receive full identity data.
• Fraud and security services: Device and behavioural data may be shared with third-party fraud detection platforms to protect the platform and its players from fraudulent activity.
• Legal and regulatory authorities: We will disclose personal data to law enforcement agencies, regulators, or courts when required to do so by applicable law, court order, or where we reasonably believe disclosure is necessary to protect the rights, property, or safety of 77fg, its players, or others.
• Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of 77fg's assets, personal data held by 77fg may be transferred to the acquiring entity, subject to equivalent privacy protections.

All third-party service providers with whom 77fg shares personal data are contractually required to process that data only for the specified purposes, to implement appropriate security measures, and to comply with applicable data protection obligations.

77fg uses cookies and similar tracking technologies to operate the platform, remember your preferences, analyse usage patterns, and support security and fraud prevention functions. The following types of cookies are used on the 77fg platform:

• Strictly necessary cookies: Essential for the operation of the platform, including session management, authentication, and security. These cannot be disabled without preventing basic platform functionality.
• Functional cookies: Used to remember your preferences, such as your preferred currency, language settings, and game lobby view. Disabling these may affect your user experience.
• Analytical cookies: Used to collect aggregated, anonymised data about how players navigate and use the platform. This data is used to improve platform performance and content. We use privacy-respecting analytics tools and do not share raw analytical data with advertising networks.
• Security and fraud prevention cookies: Used to identify unusual access patterns, detect bot activity, and protect player accounts from unauthorised access.

77fg does not use third-party advertising or retargeting cookies. We do not share cookie data with social media networks or advertising exchanges.

You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or receive a notification when a cookie is set. Note that disabling strictly necessary cookies will prevent the platform from functioning correctly.

77fg implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or alteration. Our security infrastructure includes:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the 77fg platform.
• Encryption at rest for sensitive personal data and financial records stored on 77fg servers.
• Role-based access controls ensuring that personal data is accessible only to authorised personnel who require it to perform their job functions.
• Multi-factor authentication for internal system access by 77fg staff.
• Regular security assessments including vulnerability scanning and penetration testing of the platform infrastructure.
• Incident response procedures to ensure that any data security incident is promptly identified, contained, and remediated, and that affected players are notified where required.
• Secure data centre infrastructure with physical access controls, redundant power and networking, and environmental protections.

While 77fg takes all reasonable steps to protect your personal data, no online platform can guarantee absolute security. You are also responsible for maintaining the security of your own account credentials and device. If you believe your account has been compromised, contact support immediately at [email protected].

77fg retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required or permitted by applicable law. Our standard retention periods are as follows:

• Active account data: Retained for the lifetime of your account and for a minimum of five years following account closure, to comply with AML record-keeping obligations.
• Transaction records: Retained for a minimum of five years from the date of each transaction, in compliance with financial record-keeping requirements.
• Identity verification documents: Retained for five years following account closure or the completion of the relevant verification process, whichever is later.
• Customer support records: Retained for three years from the date of the support interaction, for quality assurance and dispute resolution purposes.
• Marketing consent records: Retained for the duration of your account plus three years following account closure, to demonstrate lawful basis for any marketing communications sent.
• Technical logs (IP, session data): Retained for up to 12 months for security and fraud prevention purposes, after which they are anonymised or deleted.

Where retention beyond these standard periods is required by applicable law or a legal hold (such as ongoing litigation or a regulatory investigation), data will be retained until the relevant obligation is discharged.

When personal data is no longer required and no retention obligation applies, it is securely deleted or anonymised so that it can no longer be associated with an identifiable individual.

Subject to applicable law, you have the following rights in respect of your personal data held by 77fg:

• Right of access: You may request a copy of the personal data 77fg holds about you. We will provide this in a structured, commonly used format within 30 days of your request.
• Right to rectification: If any personal data 77fg holds about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update basic account information directly through your account dashboard; for other corrections, contact support.
• Right to erasure: You may request that 77fg delete your personal data. This right is subject to our legal retention obligations — for example, we cannot delete transaction records or KYC documents that we are legally required to retain. Where erasure is not possible in full, we will restrict processing to the minimum necessary.
• Right to restriction of processing: In certain circumstances, you may request that 77fg restrict the processing of your personal data — for example, while a dispute about the accuracy of the data is resolved.
• Right to data portability: You may request that personal data you have provided to 77fg be provided to you (or transmitted directly to another controller) in a machine-readable format, where the processing is based on consent or contract and carried out by automated means.
• Right to object: You have the right to object to the processing of your personal data on the basis of legitimate interests. 77fg will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
• Right to withdraw consent: Where processing is based on your consent (primarily for marketing communications), you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact our data protection team at [email protected] with the subject line "Data Rights Request". We will acknowledge your request within 5 business days and provide a substantive response within 30 days. In complex cases, this period may be extended by a further 30 days, and we will notify you if an extension is required.

We may need to verify your identity before processing a data rights request. This is to protect you against fraudulent requests by third parties claiming to act on your behalf.

77fg sends promotional and marketing communications — including bonus offers, new game announcements, Win Drop programme updates, and seasonal promotions — only to players who have given their express consent to receive such communications at the time of account registration or subsequently through their account settings.

Marketing communications from 77fg are sent via email and, where you have provided consent, via SMS to your registered mobile number. We do not send unsolicited calls or postal marketing materials.

You may opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in any marketing email from 77fg;
• Updating your communication preferences in your account settings dashboard; or
• Contacting our support team at [email protected] with the request "Unsubscribe from marketing".

Opting out of marketing communications does not affect your ability to use the 77fg platform or to receive transactional communications — such as deposit confirmations, withdrawal notifications, account security alerts, and important policy updates — which are sent to all registered players regardless of marketing preference.

Players who have self-excluded from the platform will not receive marketing communications during their exclusion period. 77fg takes reasonable technical steps to suppress marketing to self-excluded players across all channels.

The 77fg platform does not contain links to third-party websites or services for commercial or advertising purposes. However, in limited contexts — such as support documentation referencing a payment provider's own terms — you may encounter references to external services.

If you navigate to any third-party website from the 77fg platform, your use of that site is governed by its own privacy policy and terms of service. 77fg is not responsible for the privacy practices or content of any third-party website or service, even where that website is a partner service provider.

We encourage you to review the privacy policies of any third-party services you use in connection with your 77fg account — in particular bKash, Nagad, Rocket, and Upay — to understand how those providers handle your personal data on their own platforms.

The 77fg platform is strictly for adults aged 21 years and above. We do not knowingly collect, process, or store personal data relating to individuals under the age of 21. Age verification is a mandatory step in the account registration process, and additional documentary verification may be requested at any stage of the account lifecycle.

If 77fg becomes aware that personal data has been collected from an individual under the age of 21 — whether through a failure of the age verification process, misrepresentation by the individual, or any other means — the account will be immediately closed, all funds will be handled in accordance with our Terms & Conditions, and all personal data relating to that individual will be deleted to the extent permitted by our legal retention obligations.

If you have reason to believe that a minor has registered an account on the 77fg platform, please contact our support team immediately at [email protected]. We take all such reports seriously and will investigate promptly.

77fg reserves the right to update or amend this Privacy Policy at any time. Changes may be made to reflect updates in applicable law, changes to our data processing practices, the introduction of new platform features, or feedback from players and regulators.

When we make material changes to this Privacy Policy, we will notify registered players by email to the address associated with their account and by posting a prominent notice on the 77fg platform for a period of at least 14 days before the changes take effect. For minor or non-material changes — such as typographical corrections or clarifications that do not affect the substance of our data processing practices — we may update the policy without individual notice, and the updated version will be effective from the date it is posted.

The "Last updated" date at the top of this policy reflects the date on which the most recent version was published. We encourage you to review this policy periodically to stay informed about how 77fg protects your personal data. Your continued use of the platform after any changes have taken effect constitutes your acknowledgement of the updated policy.

Previous versions of this Privacy Policy are available upon request by contacting our support team. If you object to any change to the Privacy Policy, you should cease using the platform and may request account closure in accordance with our Terms & Conditions.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which 77fg processes your personal data, please contact our data protection team using the details below. We aim to acknowledge all privacy-related enquiries within 2 business days and provide a full response within 30 days.

Please include your registered username, the nature of your enquiry, and any relevant account reference numbers in all privacy-related communications to help us assist you as efficiently as possible.